social media

Your Social Media Nightmares Are Brought To Life in KENZO’s “The Realest Real”


Sleater-Kinney’s Carrie Brownstein has directed a new short film, The Realest Real, for KENZO’s fall-winter campaign. It premiered during KENZO’s New York Fashion Week show, and basically parodies the social media era with references to “followers,” “the cloud,” and the buzzword of endearment “mom” are all manifested as “really real” physical realities, via a shady establishment called the Institute of the Real.
Watch it now.



This video first came to my attention via Flying Lotus when he shared it to his Facebook page with the caption: “Pretty much.”

Which just goes to show that this is exactly what happens with our favourite artists, actors, musicians, models, etc.

Babycakes Romero: Death of Conversation


Recently on a night out to dinner with my girlfriends, a nearby elderly couple were having dinner and enjoying each other’s company – not constantly looking at their phones. It was such a refreshing sight to see in amongst all the other tables where at least one person had their phone out.
Isn’t it sad that smartphones have taken over our (social) lives?
London-based photographer Babycakes Romero definitely thinks so.

The Innovation of Loneliness


In a world where we collect friends like stamps, here’s some sense for our social networks.

‘The Innovation of Loneliness’ illustrates the connection between social networks and being lonely.

Today’s online world of social networks have resulted in ‘friendships that are distinctively decided by quantity vs quality and sacrificing conversation for connection’.

Spot on.

Instagram Is


In a culture where social media is taking over our lives, Instagram might be giving both Facebook and Twitter a run for their money.

The free app is reviving community, face-to-face interactions, adventure and looking at subjects with a more detailed eye.

Directed in full by Paul Tellefsen.