sneakers

Take a Look Inside Australia’s First Sneaker Store for Women

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For many years, the options for sneaker-loving women have been somewhat limited. Although there’s been steady growth in the sector, there’s also been a clear shortfall in actual stockists carrying a full range of women’s and unisex sizes around the world. It’s this very dilemma that inspired the creation of SOLE FINESS, a premium women’s online sneaker destination based in Melbourne, Australia. And now, they’ve opened up a physical store! YES!! Click through for details.

Nike Presents the new Air Zoom Pegasus 35

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Celebrating its 35th birthday, Nike has released an updated version of the Air Zoom Pegasus in an elemental rose colour and specifically catering to sizes for women, with the women’s silhouette featuring a slightly softer Cushlon foam specifically tuned for the female foot. Click through for more details.

Nike x Foot Locker x Melbourne Streetball Madness Present ‘Battle Force’

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In a historic partnership between Nike, Foot Locker and Melbourne Streetball Madness, ‘Battle Force’ is where competition and creativity are given an arena. For the culture and the game, it is an invitation to Aussies to unleash their passions, an open space where their labour of love can represent everything they are. Click through for more details.

Kendrick Lamar’s New Reebok Classic Collab Includes A Women’s Exclusive

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Reebok and music superstar Kendrick Lamar are teaming up to bring the Classic Leather “Perfect Split” pack to you this weekend.

Kendrick is known for his all-encompassing musical taste, where he brings the worlds of rap, jazz, blues and R&B together. His talent in combining all these different worlds was the inspiration for this Classic Leather pack.

The silhouette’s usually white and stone base is updated with contrasting color-blocked accents, alongside a ‘split’ rubber outsole combining retro with contemporary.

Run in Full Bloom with Nike’s ‘Photosynthesis’ Pack

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Nike have delivered a new capsule collection; which, unfortunately is already sold out online in Australia.

And once you have a look at these beauties, you might understand why.

The “Photosynthesis” Pack is comprised of three silhouettes – the Air Zoom Pegasus 32, Free 5.0 and LunarGlide 6 – each of which feature a bright and bold floral pattern. They’ve also thrown in a women’s tank top, men’s t-shirts, crew socks, and a hat to round out the range.

Air Max Day 2015

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Melbourne!
Want to help Nike bring in ‘Air Max Day’ in the best possible way?

Tonight, Nike will be celebrating with a special selection of sneaker-loving individuals (get on the Waitlist NOW!) from 10:30pm-midnight to experience a unique exhibition showcasing the history of the Air Max.

Click on the above picture for all the details.

Just. Do. It. ;P

Nike x Liberty London: 2014 Holiday Collection

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Nike and Liberty London are taking innovation to new heights with their 10th collection together, delivering a blooming effect of introducing a custom print to the mix.

Featured on some of Nike’s contemporary and heritage footwear silhouettes and a capsule apparel collection, this is sure to be a collection that will have you rushing online on December 1st.

Vans: We’re Back (Launch Party)

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Melbourne, you have not been forgotten.

Tomorrow night, VANS are throwing a party to celebrate the re-launch of their Melbourne Central store, but if you wanna be there, you better head down early.

Don’t say I didn’t warn you.

A Decade of Sneakers

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For the last ten years, sneakers have been seen as more than just something we wear to cover our feet. They have been a cultural expression (and for some, an obsession) and an icon of modern times.

In today’s society, sneakers have become a design art form and to many, they make a person’s outfit. Not to sound too superficial, but they are your visual identity. Your shoes represent who you are and what you’re into; what culture you’re part of.

So, what culture are you apart of?