“With ‘Possibilities’ we’re taking ‘Just Do It’ to a whole new place, showing people a new way to set goals and think about their own athletic potential, then helping them to achieve those goals through products, services and inspiration.” – Davide Grasso, Nike Global Chief Marketing Officer.
Incorporating humour and encouraging messages within the new campaign, it should only provide more reason to motivate you to achieve that goal / dream.
Anything is possible.
But the ball is in your court.
What’s your next move?
The 2013 Nike Black History Month Collection mantra “Be Bold. Be True.” celebrates three athletes who are fearless in action and fuelled by a purpose: soccer superstar Didier Drogba, tennis legend Serena Williams and basketball phenomenon Kevin Durant provide creative inspiration for the collection based on their commitment to giving back to their communities.