serena williams

Nike: Possibilities

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“With ‘Possibilities’ we’re taking ‘Just Do It’ to a whole new place, showing people a new way to set goals and think about their own athletic potential, then helping them to achieve those goals through products, services and inspiration.” – Davide Grasso, Nike Global Chief Marketing Officer.

Incorporating humour and encouraging messages within the new campaign, it should only provide more reason to motivate you to achieve that goal / dream.

Anything is possible.

But the ball is in your court.
What’s your next move?

Nike: Black History Month Collection

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The 2013 Nike Black History Month Collection mantra “Be Bold. Be True.” celebrates three athletes who are fearless in action and fuelled by a purpose: soccer superstar Didier Drogba, tennis legend Serena Williams and basketball phenomenon Kevin Durant provide creative inspiration for the collection based on their commitment to giving back to their communities.