This week, Nike unveiled its latest, and possibly greatest advancement in running technology; Joyride cushioning. Much like Air, Free, Lunarlon, and React that came before it, Joyride is set to be an important innovation on which Nike will continue to build over time. Developed as an all-purpose running technology, Joyride is projected to make all types of runners better.
There is only one real ‘Queen’ on the tennis court, and that is of course Serena Williams. Nike has launched another capsule collection with Serena and designer Virgil Abloh, and you can check it out right now. You may have even see her wear it earlier this year at the French Open.
The newest Nike React running shoe debuts with a minimal look and dynamic fit made possible by losing the laces. Want to know more? Read on.
Combining athlete feedback, data and a deep knowledge of different breast shapes and tissue densities, Nike designs high-performance sports bras with women-specific innovation for athletes of every level. The Nike FE/NOM Flyknit Bra provides maximum support and comfort that allows women to feel and look amazing, while doing anything they choose. Pretty amazing, huh? Click through for more details.
Soccer superstar Sam Kerr is the focus of a new short film that shines light on her childhood, her passion for AFL and the sorrow she felt in having to turn her back on the sport she loved.
“Birthplace of Dreams” was released by Nike yesterday and gives an insight into the resilient woman who was once mistaken for a boy as a junior footy player.
To celebrate the sisterhood of female athletes pushing boundaries, breaking barriers, and creating community, Nike is encouraging us all to dream crazier. Be prepared to be inspired after watching this video, narrated by Serena Williams, featuring gymnast Simone Biles, fencer Ibtihaj Muhammad, snowboarder Chloe Kim, members of the US women’s national soccer team, and many more of your favorite athletes.
One of the most exciting new names in fashion, Yoon Ahn, is on the heels of her much-anticipated AMBUSH x Nike capsule collection release. Growing a cult-like following based largely on her personal style and commissioned jewelry designs, Yoon now serves as the owner of her own ready-to-wear line and was recently appointed men’s jewelry designer for Dior Homme. Ahn has created a Yoon Ahn, created a bold capsule collection, that carries you from day through nighttime. Check it out now.
Nike is at it again, bringing their action-packed Battle Force back to Melbourne, all in celebration of the Air Force 1.
Battle Force will be bringing together basketball, music, style and street art, celebrating hip-hop culture and the iconic AF1. Not only will you witness some of Australia’s top streetball athletes do their thing, but guests can also create their own sneakers and customise jerseys. Click through for more info on this FREE event.
Today, Nike announces the Nike Air Fear of God collection, with Fear of God founder and creative director Jerry Lorenzo.
Nike’s first collaborative project with Jerry Lorenzo a by new apparel and an NBA-ready basketball shoe, the Air Fear of God 1. Click through to see the first look!
Virgil Abloh and Serena Williams have teamed up on an exclusive Nike capsule created under his label, Off-White™. Titled the “QUEEN” collection, the range fuses the fashion and tennis worlds together in a unique, bold manner.