To celebrate the sisterhood of female athletes pushing boundaries, breaking barriers, and creating community, Nike is encouraging us all to dream crazier. Be prepared to be inspired after watching this video, narrated by Serena Williams, featuring gymnast Simone Biles, fencer Ibtihaj Muhammad, snowboarder Chloe Kim, members of the US women’s national soccer team, and many more of your favorite athletes.
For all of you that love to run at night, Nike have introduced a new collection that will not only make you stand out a little more, but they might just make those night runs a little safer too.
Whilst the collection is inspired by night runners, it doesn’t mean that you won’t stand out in the day either.
Nike Sportswear unveiled the new Air Max Glow Collection in its entirety this week, showing off six unique colorways for men and women, all featuring glow-in-the-dark details.
“With ‘Possibilities’ we’re taking ‘Just Do It’ to a whole new place, showing people a new way to set goals and think about their own athletic potential, then helping them to achieve those goals through products, services and inspiration.” – Davide Grasso, Nike Global Chief Marketing Officer.
Incorporating humour and encouraging messages within the new campaign, it should only provide more reason to motivate you to achieve that goal / dream.
Anything is possible.
But the ball is in your court.
What’s your next move?
I’ve always had a soft spot for artists that incorporate typography into their work due to my love of words. And yes, typography is an important part of graphic design and the art world on a whole, but it’s rare for an artist to really make the characters stand out and make you want to look at a single letter for a long period of time.
But Txabar has managed to do just that with a new collection of works that is visually appealing.