dirty water

Dirty Water

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In 2009, DIRTY WATER (from developing countries) was designed to shock the public while inviting them to donate into the machine, via text message, or online.

The result?
The innovative and creative project engaged over 7.500 pedestrians in New York’s Manhattan, attracted worldwide media coverage, and increased the number of donation beyond all expectations, with the wide media exposure continues generating online and text message donations to UNICEF.

This campaign began in 2009 but the issue is still current today.