COS’ FW18 Campaign Is Simple, Yet Strikingly Beautiful


We love COS. Why?
For their Scandinavian minimalism and simplicity. Their latest campaign for their Fall+Winter 018 season is a collection of classic wardrobe pieces in natural cotton mixed with technical fabrics to create a minimal and effortless collection.
Check out our favourite looks by clicking on the photo above.

Gucci’s Pre-Fall 2017 Campaign Is a Celebration of the 60s ‘Northern Soul’ Movement


High-end label Gucci have just debuted their pre-fall 2017 campaign and to say that the melanin is flourishing in their campaign images would be an understatement. Titled ‘Soul Scene’, the campaign celebrates black culture (casting only black models) and draws influence from black youth in the 60s including England’s Northern Soul movement. Check out the trés cool campaign via the photo above.

Dior Gives Us a Taste of Their Latest Campaign


The first fashion campaigns of Spring ’17 are starting to drop and, if Dior’s are anything to go off, next season might be one of the chicest yet.
The first collection by the label’s new artistic director Maria Grazia Chiuri’s is, as expected, all about empowering women of today. Check it out now.

Your Social Media Nightmares Are Brought To Life in KENZO’s “The Realest Real”


Sleater-Kinney’s Carrie Brownstein has directed a new short film, The Realest Real, for KENZO’s fall-winter campaign. It premiered during KENZO’s New York Fashion Week show, and basically parodies the social media era with references to “followers,” “the cloud,” and the buzzword of endearment “mom” are all manifested as “really real” physical realities, via a shady establishment called the Institute of the Real.
Watch it now.

Do You Know A ‘Polished Man’?


To all the fellas who read The 5 to 9 Life, are you brave enough to paint one fingernail every day for the first 15 days of October and become a ‘Polished Man’?

That’s the challenge being laid down by Australia’s YGAP CEO, Elliot Costello, as he continues his endeavour of raising funds to support children affected by violence with a new campaign that started today.

The 5 to 9 Life team was invited to attend the Sydney launch of this important campaign and here’s our report of what went down on that Wednesday balmy evening.