In a historic partnership between Nike, Foot Locker and Melbourne Streetball Madness, ‘Battle Force’ is where competition and creativity are given an arena. For the culture and the game, it is an invitation to Aussies to unleash their passions, an open space where their labour of love can represent everything they are. Click through for more details.
For the last ten years, sneakers have been seen as more than just something we wear to cover our feet. They have been a cultural expression (and for some, an obsession) and an icon of modern times.
In today’s society, sneakers have become a design art form and to many, they make a person’s outfit. Not to sound too superficial, but they are your visual identity. Your shoes represent who you are and what you’re into; what culture you’re part of.
So, what culture are you apart of?
Bringing together a basketball shoe with skateboarding seems like somewhat of a mismatch at first, but the Air Jordan 1 has been loved and admired by skaters for as long as ballers have and to celebrate this shared love, Nike SB and Jordan Brand collaborate to release the second edition of the Nike SB x Air Jordan I with skateboarding legend Lance Mountain.
Read on for details of the collaboration.
The 2013 Nike Black History Month Collection mantra “Be Bold. Be True.” celebrates three athletes who are fearless in action and fuelled by a purpose: soccer superstar Didier Drogba, tennis legend Serena Williams and basketball phenomenon Kevin Durant provide creative inspiration for the collection based on their commitment to giving back to their communities.
A couple weeks ago, I received an invitation to attend the launch night of the Nike pop-up store.
Unfortunately, The Nike Innovation Pop Up Store closes its doors tomorrow night, but if you still want to get in on some last minute purchases, peep the details below and read on for my review of the party.
Nike Innovation Pop-Up Store
Shop 4, 1 -11 Oxford St, Paddington
July 27 – August 12
Open from 6pm to 10pm