Southern Comfort Announces New Ready-To-Drink Range


Summer may be over but the sun is still shining and COVID is still happening so do you really need an excuse to grab a drink with your mates?

If you’re looking for something new, Southern Comfort has introduced the Southern Comfort HARD Range to its Ready-to-Go portfolio. 

Southern Comfort is known for being the easy way into bourbon, and this latest innovation delivers exactly that: easy-drinking, in a can. Inspired by classic Southern flavours that pair perfectly with our Bourbon, HARD Peach is a peachy and punchy burst of flavour, with a refreshing finish whilst HARD Apple is the perfect balance of crisp Apple with fresh Southern fun.

Flavoured premix beverages have been the fastest growing category in Australia over the last year. Aussies are looking for drinks that seriously deliver on flavour and refreshment”, says Southtrade Marketing Director, Fraser Lockwood. “This innovation came from a lot of consumer engagement and the desire to create something that is truly different to the rest of the category.

A bourbon blend that has been crafted over 140 years, Southern Comfort has mastered the definition of easy drinking. No matter where you are, or who you’re with, Southern Comfort is seriously easy to enjoy.

Keep your eyes out for Southern Comfort’s HARD range, available now at Boozebud.com and in your local bottle-o’s fridge, and check back soon for our review of the HARD Peach and HARD Apple range.

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