The right bra can be the difference between a kick-ass workout and no workout at all.
“It is the most important piece of apparel for the active woman — a good one enables women to play sports, and sports can give women confidence in life,” says Janett Nichol, VP of Nike‘s Apparel Innovation.
Nike has released the Nike FE/NOM Flyknit Bra, a new generation of bra created with Flyknit, with the goal of providing maximum support and comfort.
Taking Flyknit from the foot to the body for the first time, engineers and designers put in more than 600 hours of rigorous biometric testing, including motion capture and creating atlas maps.
The Flyknit process enabled designers to combine encapsulation (using separate cups for each breast) with compression (which holds the breast close to the body), offering the best of shape, support and comfort without the addition of components like wires, pads, stabilisers and elastics. The result is a significant reduction in materials and seams, making it 30 per cent lighter than any other brain Nike’s line!
Nike sees the sports bra as much more than an undergarment and wants women to celebrate the sports bra and to view it as a symbol of the power they possess.
To showcase its full bra offering, Nike has released a film with award-winning young director Eloise King. The film is set in the near future, where cultural and societal barriers have been re-configured and women are free to reimagine themselves and reclaim their birthright to love and listen to their bodies.
This winter, the Nike FE/NOM Flyknit Bra will support the Matildas on the pitch in France. It is available for purchase on Nike.com/au.