COS’ FW18 Campaign Is Simple, Yet Strikingly Beautiful

We love COS. Why? For their Scandinavian minimalism and simplicity. Their latest campaign for their Fall+Winter 018 season is a collection of classic wardrobe pieces in natural cotton mixed with technical fabrics to create a minimal and effortless collection. Check out our favourite looks by clicking on the photo above.

As someone who writes about Fashion, I have to confess I wasn’t always a lover of Fashion.

For me, it’s always been comfort over trends. Plus I’m not a massive fan of the spotlight so I’d rather wear clothes with that minimalist look and feel, rather than wear something extra AF.

But that’s just me.

So when COS released the visuals for their Fall/Winter 2018 campaign, I was ready to hand over my money.

COS has released a stunning campaign for its Fall/Winter 2018 collection. Art photographer Viviane Sassen shot the photos at The Kivik Art Center in Österlen, Sweden which has a campus full of compelling architecture.

Against a peaceful backdrop model Karen Elson poses in the airy clothing. Natural cotton pieces are mixed with technical fabrics to create womenswear that is effortless and approachable. Items like the alpaca wool sweater and thermo-reactive jacket add a layer of texture to the imagery creating an artful display of the clothing.

Here are just a few of our favourite looks from the campaign.