Pereira Fitzgerald’s Debut Collection at MBFWA Embraced Femininity & Confidence

Founded by Bella Pereira and Gemma Fitzgerald in 2015 with a high regard for sustainable and local manufacturing, PEREIRA FITZGERALD presented a Resort '19 collection at Mercedes-Benz Fashion Week Australia this year that was unapologetically feminine, presenting a revised take on elegant yet playful dressing, with a minimalist's touch. Featured photo captured by Khiera Nicole.
Photo by Karina Illovska

It was an unexpected surprise to come into the Pereira Fitzgerald runway show at Mercedes-Benz Fashion Week Australia and have things kicked off with a beautiful violinist before the models came out wearing the label’s Resort 2019 collection.

Photo by Khiera Nicole

Pereira Fitzgerald‘s Resort 2019 collection took the minimalism path, showing understated designs that flattered in all the right places. Founded by Bella Pereira and Gemma Fitzgerald in 2015, the Sydney-based brand mixed flared silhouettes with strong tailoring to juxtapose sensuality and strength.

Photo by Khiera Nicole
Photo by Karina Illovska
Photo by Khiera Nicole

Women generally see power dressing as embodying masculine characteristics through clothes like suits and blazers, but Pereira Fitzgerald‘s collection turns this concept on its head, embracing the woman’s femininity and finding confidence and power within that.

Photo by Karina Illovska
Photo by Khiera Nicole
Photo by Karina Illovska

Their clothes were quite luxurious yet made for everyday wear so the hair and make-up also matched to be effortless and understated to allow the clothes and femininity to shine through.

Photo by Karina Illovska
Photo by Khiera Nicole

Although perhaps not intentional, we felt that some of their designs were very French-Vietnamese inspired with the long dress over the pant look, reminiscent of Vietnam’s traditional dress of the áo dài, as captured below.

Photo by Karina Illovska

Their debut show at MBFWA this year was a clear statement that this a label not only to watch but to wear, now.

Photos captured by Khiera Nicole and Karina Illovska for The 5 to 9 Life

Photo by Khiera Nicole