Nike Makes a Pink Statement for Their Australian Open Kits This Year

Have you been watching this year's Australian Open and pondered the question, 'Why are the biggest tennis players all wearing PINK?' Well, then we have your answer. Sportswear label Nike recently revealed why they chose the statement colour for their NikeCourt Melbourne collection. Read on to find out more!

Nike has taken a cue from the fashion world, taking the statement colour that is still popping on the runway and in the streets by choosing to design their 2018 Australian Open kits in the predominant colourway [of] different shades of  PINK.

NikeCourt’s Melbourne collection will be sported by athletes such as Elina Svitolina, Frances Tiafoe, Nick Kyrgios and Madison Keys, throughout the next two weeks on Melbourne’s blue courts.

“The challenge of designing for a quick impression is creating a simple, but instantly recognizable and bold design,” shares Sam Shipley, Apparel Design Director for NikeCourt.

“We utilized dynamic geometric shape and flooded colour to grab the viewer’s attention.

With that in mind, Shipley chose pink for Melbourne, “We worked closely with the color team on finding the best shades for the most impactful read off the incredible blue courts. We wanted something that vibrates when you see it on screen,” says Shipley.

As all these players are unique in both their personalities and playing approaches, Shipley believes the new kits allow them to cater for each of the athlete’s individual style and flair.
We have to admit: we were unsure about how these kits would look on the court but we saw Nick Kyrgios play on the screen last night and he made it look good! 😉

Look out for the pink kits on all NikeCourt athletes, including world #4 Elina Svitolina, rising star Frances Tiafoe, the dynamic Nick Kyrgios and hard-hitting American Madison Keys, throughout the next two weeks on Melbourne’s blue courts.

Speaking about the Air Zoom Vapor X, young gun Madison Keys had this to say:

I love the shoe – It’s super light-weight and I feel very comfortable when changing direction. But, I especially love the colours. I get to wear the black and the red ones. I’m very excited about them, I’ve gotten lots of compliments. I’m really excited to walk out for my first match in them.

The NikeCourt Melbourne collection including the NikeCourt Air Zoom Vapor X is available now for both men and women.