Ørsted, a global leading green energy company, has partnered with ad agency powerhouseWieden+Kennedy and Tool of NA to create an interactive film about climate change.
Titled “Home”, the film prompts viewers to complete three phrases about what home means to them:
“Home is my…”
“Home is where I feel…”
“Home should be…”
and then uses the completed phrases to create a personal film.
I know the concept isn’t exactly exciting, but the film that is presented to viewers is incredibly powerful and emotional.
Once you’ve entered the three words that complete the three phrases above, your film is created, opening up with a happy montage of people around the world enjoying their various abodes, as the voiceover coos the phrases a user has selected.
These images of bliss home life are soon gone though, as a wave of footage featuring extreme weather and the destruction it causes floods the screen. The meaning and thought behind the three personal phrases, which are still being spoken, is suddenly under threat.
Home no longer looks like a place where you’d feel “safe” or “happy”, and it’s definitely not a place that you’d call a “paradise”. It looks terrifying, and the emotional response connected to the viewer’s deep-seated memories of “home” is equated to the feelings of our larger home: planet Earth, and it’s unsettling to think about.
Eventually, the frame cuts to a view of Planet Earth from outer space. “Our home is at risk,” says the voiceover. “Today, over 80 percent of the world’s energy comes from fossil fuels.”
“But there’s hope,” it continues, over pictures of gentle oceans, solar panels and wind farms. “For the first time in history, green energy is cheaper than black.”
Watch the trailer for the interactive film above, then head to loveyourhome.orsted.com to create and watch your own film.