What’s your underargument?
With warmer weather comes fewer layers and the increased probability that your undergarments will say hello to the world in some way, shape or form.
While a lot of intimates brands sell customers on an idea of who they “should” be, the underargument is about embracing your individuality and living comfortably in your own skin – whether that is the article(s) of clothing that you choose to wear or the words you say to represent the person that you are.
the underargument [is] a concept brand that combines an underwear brand (because we can and it’s pretty) and a content platform (because we have a lot of things to say) that both aim to remind us that acceptance, authenticity and individuality are what matters most.
– Maïna Cissé (Creator of the underargument)
The underwear side of the brand pays homage to French-inspired seduction and luxury with sheer lace panels, bold velvet accents and flirtatious cuts. If you are after sophisticated, simple and oh-so-elegant undergarments, the underargument boasts a wide range of effortlessly sexy coordinates.
On the flip side of the brand’s identity, the underargument also uses the brand as a platform to create content by provoking your mind and keeping you on your toes with subject matter that more often than not will lead to arguments – between friends, family and significant others.
Such topics include ‘Awesome vs. Perfect’, ‘Identity vs. Stereotypes’, ‘Failures vs. Regrets’, and ‘Insecurities vs. Self-Doubt’.
the underargument = unapologetic sexiness for the mind and body.
Are you ready to put forward your argument?
