Complex recently launched an exhilerating new video series called “Blueprint”, spearheaded by their Editor-in-Chief Noah Callahan-Bever.
Launching last week, the series kicked off by featuring Jimmy Iovine discussing how he found Interscope Records, Apple Music & Selling Beats By Dre amongst other things. Watch that here.
But it’s this week’s episode with Bobby Kim aka Bobby Hundreds of streetwear label The Hundreds that we wanted to feature and share with you.
Starting a successful brand, much less a fashion brand, is extremely difficult. Over 90% of new businesses fail.
Side Note: I should know. In a past life, I was part of a collective that tried to do it. Taking inspiration from the likes of Bobby Hundreds, Shawn Stussy, Jeff Staple and the like, we tried but we failed. We were part of the 90% statistic and we never tried again. Oh well.
I actually met all four names that have been mentioned in this piece (i.e. Kim, Stussy, Callahan-Bever and Staple) because of this past life and the opportunities that came up out of it.
To be completely honest, the best thing you could do for yourself is press play on the interview above because it is truly an inspiring story for him to share his journey from the foundations of the label to where it is today.
I don’t care about clothes. I care about drawing people together & bringing cultures & communities together. – Bobby Hundreds