Gucci just dropped its pre-fall campaign and it is straight fire.
Titled ‘Soul Scene,’, the campaign is bold, colourful, carefree and only features black models. YAS!
Shot in London, the campaign references the spirit of England’s underground Northern Soul movement of the 1960s. It was also inspired by the great Malian photographer Malick Sidibé, who famously documented 1960s youth culture in his hometown of Bamako.
Photographed by Glen Luchford, this campaign seamlessly brings inspiration from these two distinct black youth movements into one beautiful photoshoot.
In Gucci‘s own words,
“Soul Scene” is “an exploration of the flamboyance and self-expression of men and women who challenge the conventions of society through performance, art and dance.
Check out a short video of the campaign below.