Puma Collaborates With The New York City Ballet for Their ‘Swan Pack’ Campaign

With Rihanna leading the creative team at Puma, it’s hard to imagine the brand getting any cooler. Well, guess who they've enlisted next? That's right, the New York City Ballet. Who knew this would be a match made in heaven? <3

Continuing a partnership that started in June 2016, Puma has enlisted the dancers of the New York City Ballet to front its ‘Do You’ campaign.

Photographed inside the David H. Koch Theatre at Lincoln Centre, ballerinas Mimi Staker and Olivia Boisson are spotlighted in the beautiful campaign and are seen sporting the new Swan Pack.

The collection is about sport-style and training clad with ballet-like details on a black-and-white colour palette.

‘Ballet develops character, both on and off the stage. You have to find inspiration in yourself, always strive to improve, and not accept your flaws. It’s not a flaw so much as it is a challenge.’ – Mimi Staker

The Swan Pack drops online and in Puma stockists worldwide from February 1st.