Your Social Media Nightmares Are Brought To Life in KENZO’s “The Realest Real”

Sleater-Kinney’s Carrie Brownstein has directed a new short film, The Realest Real, for KENZO’s fall-winter campaign. It premiered during KENZO’s New York Fashion Week show, and basically parodies the social media era with references to "followers,” “the cloud,” and the buzzword of endearment “mom” are all manifested as “really real” physical realities, via a shady establishment called the Institute of the Real. Watch it now.

I don’t know about you, but I loathe seeing those comments underneath celebrities’ Instagram/facebook/twitter posts saying, ‘Look, there’s mommy mummy’, ‘Marry me’, and other ridiculous notions.

You’re living in a complete fantasy/creepy bubble if you are one of the commenters, but remember this is just my personal opinion so come at me if you disagree.

Having only just dropped a film for its first fragrance, KENZO is once again popping up in our feeds for a similar reason.

The brand has shared a seven-minute short film for its Fall campaign, premiering at Kenzo’s New York Fashion Week show.

KENZO deconstructs the guise of the online world’s altered reality with a new short film aptly titled “The Realest Real,” which explores what happens when your online dreams come true. But be careful what you wish for — a lesson the protagonist Abby quickly learns as the movie offers commentary on the post-internet age and obsessive celebrity fandom.

Carrie Brownstein of Portlandia wrote and directed the project for Humberto Leon and Carol Lim’s 2016 fall/winter campaign — the KENZO collection is of course a main character alongside Orange is the New Black‘s Natasha Lyonne, who plays Abby’s mother under twisted circumstances. Press play above and be warned: nothing is ever as it seems.