You’ll Be Captivated by this Dance Performance in KENZO WORLD’s First Fragrance Campaign

There are many reasons why so many people are talking about the video campaign for the new feminine fragrance coming from French fashion house KENZO simply named 'KENZO WORLD'. The star of the ad is extremely talented young dancer and actress Margaret Qualley. The video was written and directed by an Oscar-winning director and screenwriter Spike Jonze. The choreography was done by Ryan Heffington, the man behind Sia‘s “Chandelier” choreography. Need we say more? Watch it now!

KENZO artistic directors Carol Lim and Humberto Leon turnt up the brand’s debut KENZO WORLD fragrance campaign with wicked intentions.

Directed by Spike Jonze, American actress and dancer starts the video sensibly, sitting at a ceremony dinner before escaping to perform a strange and bizarrely fantastic dance routine through the empty hallways of the grand building.

Choreographer Ryan Heffington turned dancer Qualley into the KENZO girl whom somewhat seems to be possessed whilst performing to a Sam Spiegal soundtrack.

Press play – you won’t be able to tear your eyes away from the screen!