FILA x Factorie Collaborate Together on a New Collection

The new collaboration between FILA and factorie features girls and guys pieces that revisits the brand's heritage catalogue from the 80’s and 90’s fused with staple silhouettes. FILA has an archive of design history that really excites factorie with a collection that brings back that iconic 90s FILA whilst also injecting some modern pieces for a fresh approach to the heritage brand.

FILA x factorie 2016 Campaign

Without revealing too much about my age, Italian sportswear label FILA was at its peak when I was growing up.

This week, they’ve made a huge announcement revealing details of a new collaboration with factorie, a globally youth and lifestyle brands for both guys and girls.

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factorie‘s dominant position in the youth fashion market, the opportunity for excellent geographical coverage in both Australia and New Zealand combined with their presentation, store environments, and ability to present a full heritage range offer while keeping it merchandised as a story made factorie the ideal brand to collaborate with,” says Celeste Giusti, FILA’s Marketing Manager.

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“The FILA x factorie line is timeless, yet modern and fresh. FILA’s archive of design inspiration sees factorie fusing the brand’s staple silhouettes with contemporary trends, for a blending of styles old and new. The range consists of tees, jumpers, pants, accessories and footwear. Items reflect a return to earlier eras in FILA’s sporting style, including designs that pay homage to the brand’s history from the late 1980s and early 90s.
Pieces are classically clean and marked with the iconic FILA logo, FILA’s signature Peacoat, Chinese red and white colourway, and throwback details like colour blocking and branded trims.”

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With all previous trends coming back, it’s clear that the 90s are weaving their way back into our closets and influencing our “outfits of the day”. The iconic era’s skate, sport and music has been subtly injecting its flavour back into our lives and if you want to jump back onto the trend, we highly suggest checking out this new collaboration!

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The collection drops in Aus & NZ stores from September. Be sure to keep an eye out.