Watch Alessia Cara’s Empowering New Video ‘Scars To Your Beautiful’

Alessia Cara has offered a new track from her forthcoming debut album, entitled “Scars To Your Beautiful.” Introducing the song as an empowering self-love anthem for young women (that she hopes boys can relate to as well), the talented newcomer offers words of wisdom beyond her years.

Every now and then, a song will hit me right in the core.

A song that I truly can connect to through the lyrics and the message that is brought about from the accompanying video.

Alessia Cara‘s visuals to her single ‘Scars To Your Beautiful’ does exactly that.

Her new single matches deft, understated lyrics to an energising message directed at people who are not conventionally “popular” or “attractive.” The new video for ‘Scars To Your Beautiful’ drives the message even further home.

She don’t see her perfect, she don’t understand she’s worth it
Or that beauty goes deeper than the surface, oh, oh
So to all the girls that’s hurting, let me be your mirror
Help you see a little bit clearer the light that shines within

Directed by Cara, the video is composed of a montage of members of social outgroups — imperfectly attractive women, racial minorities, transgender people. Some are given space to speak: “What I love about people is when they’re just being themselves and not worrying about what they look like,” testifies one.