Kanye West’s Moody Music Video for ‘Wolves’ is Actually a BALMAIN Ad

Kim Kardashian, Kylie Jenner, Vic Mensa, Cindy Crawford, Sia and more appear in Kanye West's new stark and moody video which is actually a high-fashion clip for popular label BALMAIN.

It seemed like forever ago when we first heard ‘Wolves’ and soon after begged Kanye West to release the official version. Even after the song made its debut on “The Life of Pablo”, the rapper reworked the track until completion, updating TIDAL until the final version heard Sia and Vic Mensa together again (and appearing together on SNL).

Now comes the Steven Klein-directed seven minute video that doubles as a campaign for Balmain, proof that Ye and Olivier Rousteing’s fashion love affair runs deep. The French designer revealed the rapper’s photo ad for the brand days prior along with the rest of the #BalmainArmy, and the entire cast marches on in the above visuals.

Of course, his wifey Kim Kardashian makes an appearance and together they shed tears and face the paparazzi up top.

Packed with modern glamour and fashion’s most celebrated faces, the video also features cameos from models like Alessandra Ambrosio, Cindy Crawford and Joan Smalls as well as the song’s featured singers, pop star Sia and crooner Frank Ocean, all donning head-to-toe couture from the fashion house.