MBFWA: Project NextGen Showcased Six Emerging Fashion Designers

Presented by St George Bank, Project NextGen is an initiative that is intended to provide a platform to discover and support emerging Australian fashion designers. This year at Mercedes-Benz Fashion Week Australia, six lucky designers were chosen to showcase their collections. Photography by Jess Brohier.


Next to established Australian designers, Mercedes-Benz Fashion Week Australia also showcases a carefully-curated selection of who they think will be the next big thing. By “they”, we mean none else than IMG’s head of fashion, Ellery’s general manager, Vogue Australia’s editor-in-chief, the merchandise director of David Jones, the editor-in-chief of Harper’s Bazaar Australia, the director of Parlour X and MyTheresa.com’s buying director. Quite a comprehensive and intimidating panel, isn’t it?

Well, a bunch of talented young Aussie designers made it through this jury and were selected for the St. George NextGen show for 2016.

Who were the lucky chosen few? Read on to find out!

With a focus on responsible production, Jason Hewitt aims to produce clothing that blurs gender boundaries without resorting to just being unisex and explores the concepts of dress in different cultures without pillaging their traditions.

Jason Hewitt

Anna Quan is all about subtlety and detail. Focusing on women’s ready-to-wear, Anna Quan is about making the everyday special and not limiting beautiful garments to the occasional wear. Her latest collection that came strutting down the runway – ‘Symphony’ – fused together contrasting luxe fabrics with beautiful subtle trims and detailing.

Anna Quan

This particular show opened up with the heavy introduction of The White Stripes’ cover, ‘I Just Don’t Know What To With Myself, and honestly, that’s the only thing that got my attention and maintained it. The clothes were lacking in inspiration and innovation. Here’s one design.

Monster Alphabets

As Tkay Maidza’s hook of ‘Stomp your feet like a Brontosaurus’ blared out from the speakers, models walked out with plenty of attitude which complemented all the leather featured in Holystone‘s new collection.



Third Form is a label that been given a few titles already, including the ‘New Face of Australian Fashion’Third Form‘s collection down the runway was the right mix of minimalism and sophistication with simple and wearable pieces.

Third Form



Kaliver was probably the best designer that showed this morning in the Project NextGen runway show. Models walked down the runway to LL Cool J’s ‘Phenomenon’, wearing striking garments full of sheer, puppies(!), fur, and lots of intricate details.



Each look that came walking down the runway was beautifully distinctive.



Photos captured by Jess Brohier for The 5 to 9 Life.