Find Out What It’s Like In The Front Row at CHANEL for #PFW2016 with Pharrell Williams

When Pharrell Williams isn't busy making chart-topping hits, he's making waves on the fashion scene; like his recent appearance at Chanel's FW 2016-17 show. Via HYPEBEAST TV, watch what it takes for Pharrell Williams to get ready to sit in the exclusive front row and proves that Chanel works on everyone - male or female.

HYPEBEAST TV presents a day in the life of Pharrell Williams — style icon, musician, producer and artist — as we follow him to one of the most prestigious fashion shows on Earth: CHANEL’s exhibition for Paris Fashion Week 2016.

In the clip above and you’ll see Williams prepare for the elite-only event and attend an exclusive try-on session, and later escorted to the front row of the grand show and even greeted by Karl Lagerfeld himself!

Press play on the video above and get as up close and personal to both Pharrell and CHANEL as digitally possible.