New York City’s most populous borough is now an international brand… and a very valuable one. You can’t argue with that.
No man has more effectively served as an unofficial spokesperson for the city within a city than director Spike Lee. And so, his ad agency, Spike DDB, which is based in Brooklyn’s Dumbo neighborhood, was the perfect shop to work on a project summarizing lessons marketers can draw from the city’s rise.
“Titled Brooklyn Made, this 10-minute film taps into Brooklyn’s “brand managers”–leaders, entrepreneurs, and makers who are invested in the brand, leveraging the brand in their business or involved in some form of commerce as a result of the Brooklyn phenomenon which has seen the NYC borough over the last 20 years become a growing home to major entrepreneurial growth and innovation.”