Calvin Klein has always had the reputation of being sexy, but in their latest Spring 2016 campaign, they’ve hit it up a notch.
Launched via Instagram, the basis of the campaign consists of individual photos of various celebs with the words “I _____ in #mycalvins” overlaid onto each image in CK’s iconic font.
Each of the celebrities posted their photographic statements to their respective personal Instagram accounts, filling in the empty field describing exactly what they do in their Calvins.
Check out our favourites within this post – most of which were chosen because of the statement they represented. Words are powerful people!
What word would you choose to fill in the blank? Let us know in the comments.
All campaign photographs captured by Tyrone Lebon.
P.S The fact that we did not include any of Justin Beiber’s campaign shots was a deliberate move. We are not Beliebers – or whatever they call themselves. 😛