Perched behind his guitar, his irresistible blend of heartfelt lyricism and soulful vocals have won over one and all on outstanding song after outstanding song, marking him out as one of the purest talents to have emerged on the music scene in recent times.
This week, James Bay released some new visuals for his hit single ‘If You Ever Want To Be In Love’.
I first heard this single as an acoustic version and fell in love with.. well, everything about it, really.
Harking back to his local club roots, the gentle groove, subtly punctuated piano and patiently yearning guitar, Bay seduces an intimate crowd [in the video] with the silken charm of his smoothly emotive voice while contending with memories of the past and hopes for the future.
Beautiful, just beautiful.
Little quirks close and open up
Time is slipping by
Always thinking ’bout the two of us
Replay on my mind
Always playing on my mind