Alexa Chung Discovers the Correlation Between Social Media + Fashion Labels (Ep 6)

In the sixth and final episode of her Vogue documentary series, Alexa Chung talks Instagram, the future of fashion and the Kardashian effect with Balmain's Olivier Rousteing.

How does a brand stand the test of time, and what do historic fashion houses like Balmain do to stay relevant without losing loyal customers?

Olivier Rousteing is the answer.

He talks history, future, money, Instagram, Kardashians and dancing with a bumbag with Chung in the grand finale to this eye-opening series from British Vogue.

I’m not a fashionista or a fashion fiend at all, but I absolutely adored this web-series. Kinda disappointed that it’s over.. aren’t you?