River Island Continues the Graphic Simplistic Aesthetic with Their S/S 2015 Campaign

River Island has teamed up with Australian photographer Emma Summerton to launch their Spring/Summer 2015 campaign featuring the brand’s womenswear and menswear collections. Set against the backdrop of the sunny landscape of Palm Springs, models Ieva Laguna, Kai Newman, Simon Nessman and Nathan Visser wear the new collection pieces that combine simple textures and bold colourways that are sure to set off some Summery nostalgic vibes.

River Island S:S 2015 Campaign

River Island‘s new campaign for Summer/Spring 2015 is exactly my style:

clean and simple aesthetics with minimal graphics.

And it definitely reflects the direction my wardrobe is heading in.

“Spring Summer 2015 at River Island evokes nostalgia, drawing influence from past eras. Classic pieces are reworked with a modern twist to create a refreshing and original collection for the season ahead. A unique and directional approach is taken to create outstanding hero pieces.”

River Island S:S 2015 Campaign_2

With New York Fashion Week finishing up this week, there are sure to be some trends that are heavily influencing all fashionistas, bloggers and designers worldwide, and River Island has taken note with their newest collection. Can you spot these looks in the campaign photos?

– Fierce folk meets seventies boho to create Nero.
– A soothing palette of whites and creams creates the contrasting sub-trend Modern Bohemian.
– Retro inspired dressing prevails for Spring Summer 15, with 70’s being heavily
influenced by the era.
– Inspired by the sixties, Sugar is youthful and naïve.
– Ghetto sports meets urban glam with a 90s influence to create Glamathon Mono.
– With a nod to nautical Blues embracing everything stripes.

River Island S:S 2015 Campaign_3

I love all the looks in River Island’s S/S 2015 Campaign and would have no objectives to cleaning out my current wardrobe and replacing it with these looks! Seriously. <3 The Spring/Summer 2015 collection is now in stores and online.

River Island S:S 2015 Campaign_4

Tags from the story
, , , , ,