As much as I love Beyoncé, I have to get one thing off my chest first:
I actually didn’t like ‘7/11’ when I first listened to it but I couldn’t get that damn hook outta my head!
“Smack it in the air. Smack it, smack it in the air.”
You KNOW what I’m talking about.
Whilst for the most part, I really have no idea what Bey is singing about, I think it’s the video that we’re all loving at this point in time. Taking a step back from all the big production from her previous videos, the official visuals for ‘7/11’ looks to be a homemade shoot-it-yourself sort of video.
Imagine this: You’re having a night in with your girls and all of a sudden, after one too many (“Don’t you drop that alcohol. Never drop that alcohol, never drop that alcohol. I know you thinkin’ bout alcohol”), one (aka Bey) has the idea to shoot a video of all of you dancing, singing and just having a good ol’ time.
That’s exactly what this video reminds me of. Press play above and enjoy. 😉
Need more reasons to ‘smack it in the air’ for Mrs Carter? Check out this great article on her via Medium.com.