As most sneaker-lovers will know, the Air Jordan 1 was initially created for ballers to perform at the highest possible standard, but what some of you may not know is that the sneakers also introduced innovation to the skate culture, and after almost 30 years, the basketball shoe is still the skater’s choice.
But I guess the designers of the Air Jordan 1 had any idea that the sneaker also had all the features for a skater to perform big landings and stay on their boards – high ankle coverage, padding, Nike Air technology and durable premium leather. Interesting thought.
In collaboration with skateboarder Lance Mountain, the unique release brings new meaning to the concept of wear-and-tear on shoes.
“Lance Mountain chose to emphasise how skaters of the era mismatched pairs in order to extend the life of their Jordans. To create uniformity they would then paint over each shoe. The two Lance Mountain Nike SB x AJIs recreate this aesthetic by mismatching both a black/red and black/royal colourway in one pair and then covering the colours, DIY-style, with black or white paint. As each pair is worn and the paint wears away to reveal the colours underneath, they will become unique to their wearer.”
Watch the video below to see how the creative concept came about.
Decades in the making, the Nike SB x Air Jordan I designed by Lance Mountain will be available in limited quantities at select Nike SB retailers beginning June 7. Better add a reminder to your calendars yo!