It seems everyone is pushing the boundaries for 2014 and fashion label G-Star is looking to join in with their latest campaign: RAW.
And who just happens to be the face of the new campaign?
Red-haired siren and the unconventional beauty that is Lily Cole AND word on the street is, she’s heading down under this month to promote this sweet lil’ campaign. Woot!
Joining G-Star’s brand ambassador, Magus Carlsen, the campaign video sees an unexpected chemistry between the duo as they go head to head in the ultimate human chess battle! Imagine.
“With chess as a metaphor for life and the G-Star design ethos, the campaign is a call to think and re-think every move, to always move forward.”
Personally, I think it’s also some great advice to apply to our own lives.