Nike: Air Max Day

This Wednesday, March 26, will officially mark a special day for sneakerheads and Nike lovers all around the world: Air Max Day. 27 years have passed since the Air Max 1 made its debut into the world and this year, Nike have decided that it's about time we celebrated the iconic and legendary sneaker. #airmax

Nike Air Max Day - 26 March 2014

March 26, 1987 marked the release of the Air Max 1 and with it, Nike created a revolution.

The Nike air cushioning bubble became the (literal) window to the sole and changed how the brand designed its running sneaker.

“Twenty-seven years have passed, visibility has increased, the legend has grown, and the time to celebrate has arrived.”

This year, “3.26” – the day that started it all – will mark the celebration of an experiment turned icon. To kickstart the festivities, a limited edition Air Max 1 will be released to usher in a new tradition.

For the past 27 years, Nike and “air” have been synonymous and inseparable. The Air Max 1, in particular, has been known as a sneaker that marked the intersection of innovation and style.

“Air Max was redefined and reimaged on an annual basis, creating a sneaker royal family of sorts including the Air Max Light, Air Max BW, Air Max 90, Air Max 93, Air Max 95, Air Max 97, Air Max 360 and most recently, the Air Max Lunar90. A journey nearly three decades long solidified Air Max as a premier footwear innovation and expression of style.”

26 March 2014 – Will you be wearing your air?

For the full experience, check out www.nike.com/airmax