No, this is not a pardoy of chick-flick In Her Shoes, Warner Music, Converse and Sharpie have teamed up together to deliver a great concept!
Inspired after generating funds of over $120k for the National Breast Cancer Foundation in 2012, Warner Music Australia has spent the past 18 months creating the inaugural “In Their Shoes” initiative.
“In Their Shoes” is the aptly named major worldwide creative project which has seen musicians across the globe come together in the name of charity to hand design Converse sneakers.
“The inspiration behind In Their Shoes was born on a beautiful Sydney summer’s day, when Warner Music’s blog Cool Accidents set about to film an ‘Under the Bridge Session’ with U.S indie band Grouplove. But before filming could even start, what really caught the crew’s eye was a pair of sneakers. What at first appeared to be a pair of custom designed Converse sneakers worn by the bands tour manager, in fact turned out to be a unique one off design by the band’s vocalist and Artist in her own right, Hannah Hooper.
Like all great ideas this simple yet uniquely created Converse sneaker inspired the beginning of Warner Music/Cool Accident’s In their Shoes initiative.”
From then, local and touring musicians were approached to create a design of whatever they wanted on a pair of plain white Converse sneakers and sharpie fabric markers, which in turn gave the artists an opportunity to put their own mark on the shoes with their personal touch.
As a result, 70 pairs of sneakers were produced, with each one uniquely designed by the chosen artist.
This idea reminds me of old friend (back in my Uni days) that used to personalise Volleys for his friends (myself included). They were pretty awesome actually. I loved them so much, I wore them out and had to throw out the sneakers a couple of years ago. Sad face.
These hand designed, one of a kind works of sneaker art, however, will be auctioned off at the end of October via a global auction on eBay with proceeds going to the National Breast Cancer Foundation.
The sneaker designs will be gradually unveiled from Monday October 7th, and a public exhibition will be held from 12-7pm on Sunday October 27th at The Standard in Sydney.
See below for the full list of contributing artists:
Architecture in Helsinki – Atlas Genius – Billy Bragg – Birdy – The Black Keys – Bloods – Bobby Fox – Bon Iver – Bruno Mars – Busby Marou – Charli XCX – Christina Perri – Cold Chisel – Dannii Minogue -Django Django – Eagle and the Worm – Ed Sheeran – Eliza Doolittle – FIDLAR – Flux Pavilion – Frightened Rabbit – Fun. – Gabrielle Aplin – Gorgon City – Grouplove – Illy – James Blunt – Jason Derulo – Jason Mraz – Jay & Silent Bob – Jeff the Brotherhood – Jim Ward – Josh Ritter – Katie Melua – Kimbra – Lewis Watson – Linkin Park – Lisa Mitchell – Macklemore & Ryan Lewis – The Medics – Michael Buble – Moby – Mutemath – Nada Surf – The National – New Order – Nuggets Inspired – Outasight – Owl Eyes – Paramore – Passenger – Periphery – Plan B – Pond – Portugal. the Man – Professor Green – Punch Brothers – Red Hot Chili Peppers – Rudimental – Sam & the Womp – Santigold – Sarah Murdoch – Simone Felice – Simple Plan – Skrillex – Stereophonics – Surfer Blood – Swift Kid – Tame Impala – Tegan & Sara – Trey Songz – Wavves – The Wombats – You Am I – Zac Brown Band
Will you making a bid?
Keep up to date with each reveal via the Cool Accidents Facebook Page.