Jay Z: Picasso Baby

Picasso Baby. Mr Carter aka Jay Z has stepped up to the plate once again with his latest video for the aforementioned single off his latest album, Magna Carta... Holy Grail. Check out the official video of what was a 6-hour footage edited down to 10 minutes of an experience that you wished you were apart of - whether you like the hip hop artist or not.

Jay Z- Picasso Baby

24 hours ago, Shawn “Jay Z” Carter premiered the video to ‘Picasso Baby’ on HBO.

Amongst the footage of his performance art video, Jay speaks about the bourgeois attitude that causes what he clearly views as an unnecessary divide between mainstream pop art and what most NYC critics are used to viewing as “real” art.

“I try not to have any expectations coming into a performance. I try to just let it happen. Just get into the moment and you know, whatever happens, happens.”

That statement is pretty much true with his “performance” above. As a viewer, an artist, or even as someone who was in attendance in New York’s Pace Gallery that day, I’m sure nobody expected anything before coming in. And if they did, it was nothing like the footage shown above.

Directed by Mark Romanek, the 10-minute film was cut down from 30 hours of footage, including six hours of Hov’s back-to-back live performance of the song in New York’s Pace Gallery.

The film showcases Mr Carter performing on a platform while closely interacting with fans and other artists, and Jay even steps down to allow others to showcase their own artistic skills. Filled with high energy and humorous moments, familiar faces from the crowd included Jemima Kirke, Judd Apatow, Diana WidMaier Picasso, Sandra Gering, Alan Cumming and the ‘grandmother of performance art’, Marina Abramovic.