Nike: Give Me The Ball

Give a kid a chance, a nudge in the right direction, and astounding things can happen. That’s the premise of a new basketball campaign driven by Nike Greater China.

Nike - Give Me The Ball

As part of their Greater China marketing campaign, Nike have unveiled a short and snappy new commercial which shows the developing career of a young basketball player.

‘Give Me the Ball’ motivates players to dream big, speak up, take charge and make their own mark with just a basketball in their hands. But feel free to take that dream off the court too.

Guest appearances come from players like Kobe Bryant, Kevin Durant, Chinese Basketball Association League MVP Yi Jianlian, and rising star Wang Zhelin. Watch it below!

I found this to be a pretty inspiring watch. Sure, it’s a short ad with a simple message, but it’s also quite effective if you really listen.