Garage Magazine: Take My Picture

In their new documentary, Garage Magazine explores one of the most vehemently debated, scorned, and defended elements of the current fashion industry: street style. From photographers to bloggers, those involved in street style have come under scrutiny from fashion's old guard as of late, and 'Take My Picture' aims to explore and explain some of the reasons why.

Garage Magazine - Take My Picture

It’s always fascinating to hear opinions of fashion insiders about the street style phenomenon. Gone are the days where the fashion industry was a gated community for the chosen few, but is that such a bad thing?

“Take My Picture” (below) is a short, 10-minute documentary from Garage Magazine, and it looks at how the popularity of fashion blogs has lead to New York’s Fashion Week being overrun by huge crowds of street photographers, attempting to photograph fashionistas. This video chronicles how the industry has moved from a relatively niche business, into the world of supermodels, which has spurred the recent boom in fashion blogs. The end result is that anyone with a camera is now attempting to make a name for themselves on the streets especially with Fashion Week currently making a wave around the globe.

TAKE MY PICTURE from GARAGE Magazine on Vimeo.

“It’s a world where everything is on display… the whole time. It doesn’t make gods, it makes monsters.” – Tim Blanks, Fashion Journalist.

As Garage Magazine puts it:

“When we set out to make this short, our intention simply was to observe the phenomenon of fashion bloggers and street style stars. As we started to review the footage, two salient trends became apparent: fashion editors frustrated by the ensuing commotion outside of shows, and the rise of “peacocking” street style stars as a result of the proliferation of blogs. This film examines these themes from both perspectives.”

As I’m sure most fashion lovers discovered it, I didn’t know about the world of street fashion and photography existed until a friend introduced me to The Satorialist. But one thing that is conspicuously absent in this short film is any real mention of The Sartorialist and Scott Schuman, who pioneered the street fashion blog in 2005.

Schuman’s distinctive brand of photography was arguably the trigger for this entire movement (for better or worse). His website is briefly seen at one point in the documentary, but Schuman and his work seems oddly absent from the discussion.

Watching the short doco, it’s striking just how much these photographers seem almost like paparazzi, mobbing celebrities but under very different circumstances. A great watch that is beautifully made. Would love to see a full length feature on this in the future.