Nike: New Air Max +2013

2013 has only just begun, but Nike have already released a new sneaker, reigniting the revolution on their Air Max. Using the modern technologies of today the Nike Air Max family goes through the filter of innovation and is reinvented while also welcoming a new installment to its series.

Nike Air Max +2013_3

I’ve developed a new crush. And it’s the latest edition of Nike’s Air Max. First introduced in 1987, the ever popular Nike Max Air has been re-engineered for enhanced cushioning as well as greater flexibility in the forefoot for 2013 and it definitely catches your eye.

Nike Air Max +2013

“In 1987 a revolution began with Nike’s eye for innovation and Tinker Hatfield’s sartorial sense. Since then, the Nike Air Max family has been remixed and reinvented, taken from the track to the street and coveted as a unique symbol of self-expression. Over 25 years, the Nike Air Max has become more than just a shoe; it’s a cultural icon.

“In early 2013, Nike reignites the revolution. Along with updates to the classics: Air Max 1, 90, 95 and 97, the new Nike Air Max +2013 has joined the family.

“While retaining the traditional sport inspired aesthetics, the Nike Air Max +2013 is packed with performance updates.

“The full-length air bag is more flexible than ever, Nike Hyperfuse upper helps make it lightweight and breathable and the Nike Dynamic Flywire aids in keeping the wearer’s foot secure.

“The legend that is Nike Air Max lives on.”

Nike Air Max +2013_2

And what a result Nike has produced with the latest design!

The bright red used in the imagery is really striking and would definitely make you stand out in a crowd, but for those who aren’t into being in the spotlight, the sneaker is available in white, pink and red for women, whilst the fellas are offered colourways of red, white and black.

Nike Air Max +2013_White

All in all, these are sure to get Air Max fanatics excited and rightfully so.

Check out the featured video from Nike below showcasing the evolution and revolution of the Air Max. It’s a great watch! I remember owning a few of those editions back in the day… Haha.

Nike’s Air Max Re-Invented (2013) from the5to9life on Vimeo.

The Nike Air Max+ 2013 is available now from selected retailers throughout Australia and at nikestore.com.au.

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