Every year, Nike introduces a line of designs to celebrate Black History Month. They’ve done so for the past few years, seemingly getting more creative and more diverse with each new collection. This year, the theme and mantra is “Be Bold. Be True.”, and the entire collection embodies Dr. Martin Luther King’s mindset during his period of influence.
“Black History Month represents many things: civic leadership, social stewardship, community activation and much more.
“Nike recognises the importance of this meaningful month with not only a product collection, but a larger recognition of the power of sports on society.
“Consisting of seven shoes, two T-shirts, a Destroyer jacket, Nike Elite socks and a 5-panel hat, the 2013 Nike BHM Collection will debut globally from January 26.
“A consistent design aesthetic weaves through each product in the collection, with a colour palette including black, grey and brown highlighted in Nike’s heritage orange hue.”
“The collection is a dual effort between Nike Sportswear lifestyle product and Nike Basketball performance product. Nike Sportswear BHM shoes include the Nike Lunar Force 1, Nike Air Force 1 Foamposite Hi, Nike Dunk Sky Hi and Nike Air Force 1 Downtown. Nike Basketball shoes complete the BHM collection with special versions of the KD V and LEBRON X.
“In keeping with a tradition of honouring organizations that give back and inspire youth, NIKE, Inc. will make a financial contribution to Big Brothers Big Sisters of America with proceeds from the Nike BHM Collection.”
The collection will be available in limited quantities from selected Nike retailers in Sydney and Melbourne and nikestore.com.au from February 5 2013.
