Last Thursday night, I was lucky enough to preview the new collection from much-loved fashion brand Mimco. Their new campaign also revealed a new face for the brand, presenting their season two 2012 campaign ‘Kaleidoscope Cinematopia’ starring the new face of Mimco, Australian model Jessica Gomes.
From the first impression of approaching the Mimco store, there was a red carpet rolled out and cute waiters standing beside the door ready to serve us pink champagne, vintage fruit soda and popcorn. Talk about the glamourous lifestyle!
The ‘Kaleidoscope Cinematopia’ collection is simply stunning, with Mimco filling the collection with glamourous basic tones and contrasting primary colours. The handbag designs really reflected their name too with colour-blocked and textured panels of a pretty kaleidoscope.
“Drawing from inspirations from around the globe, viewed through the hazy lens of a vintage camera, Mimco’s cinematic campaign presents a pastel toned kaleidoscope of moving and still imagery.”
From the collection, which is currently in stores and online, I saw pieces that incorporated both luxe decadence and classic glamour with ladylike handbags, beautiful loafers, block heeled pumps, and metal tipped ballet flats and pumps. The colours of this collection definitely stood out for me, with its pop of bright and colourful hues. An enjoyable experience featuring a very eye-catching collection.