Witchery: White Shirt Day

There's nothing quite like a crisp white shirt. On Saturday, 19th May 2012, Witchery and the Ovarian Cancer Research Foundation (OCRF) asks you to don a white shirt in support of raising much needed funds and awareness for the OCRF. Don't have a white shirt to wear? Drop by a Witchery store from May 1st, and purchase a white shirt with designs available for both men and women. What's even better is 100% of the proceeds will go to the Foundation!

In Australia, one woman dies every 10 hours from Ovarian Cancer. With diagnosis usually in the late stages of the disease, the chance for survival is low. Ovarian cancer is an insidious disease that has few symptoms and no early detection test.

Witchery is proud to announce the launch of the 2012 White Shirt Campaign. Embodying Witchery’s campaign philosophy of “life changing fashion, fashion changing lives”, the aim of the initiative is to raise vital funds and awareness for the Ovarian Cancer Research Foundation (OCRF).

This year, Witchery have created eight shirts for women and two shirts for men. The womenswear range features an elegantly structured tux shirt, a relaxed tailored boyfriend shirt, and a detailed broderie blouse. The menswear range features a classic white shirt with a fine self stripe and an everyday v-neck tee. Supporting the white shirt collection, Witchery has produced a silver gift collection for men and women encompassing silver jewellery for women and a silver bow tie and tie for men.

This is an opportunity to make not only a stylish, but an empowered consumer choice. Pledge your support to this worthy cause by purchasing a white shirt from this year’s stunning capsule collection.

Witchery chief executive Iain Nairn said the White Shirt Campaign is at the centre of Witchery’s enduring charitable partnership with OCRF.

“Witchery’s ongoing commitment to OCRF has assisted the foundation to make significant inroads in the quest to develop an early detection test for ovarian cancer,” Mr Nairn said.

“Through Witchery’s longtime campaign, the white shirt has become a powerful symbol for OCRF’s life-saving goal. Every year, our loyal customers pledge their support to the worthy cause by purchasing a stylish wardrobe essential from the White Shirt collection. With this year’s stunning capsule collection, we hope for the same inspiring level of support.

“Witchery is very proud of the fundraising efforts of our customers and campaign supporters, and the profits raised by this year’s White Shirt Campaign will help OCRF to continue to make advances in their medical research.”

On OCRF White Shirt Day – Saturday May 19, 2012 – Australians will be urged to unite and wear a white shirt to position the spotlight on this dreadful disease and show support to all.

Witchery’s White Shirt collection is available in Witchery stores throughout Australia and New Zealand, from May 1st 2012 and online at witchery.com.au from April 18th 2012.