Nike: She Runs the Night

Nike has been launching campaigns around the world with "She Runs The Night", encouraging women to not be afraid to run at night. Sydney will be the first Australian city to get a taste of this worldwide event. So ladies, I suggest you take advantage of this opportunity and register for the exclusive night event which will happen on 3rd May, 2012.

Let’s get things straight: I am not a runner and far from it actually. But I’ve recently reached my mid-twenties and I don’t know about you, but at this stage of my life, I’ve really woken up about my eating and exercise habits. For example, my new year’s resolution this year is to cut out all the major fast food chains from my diet. It’s worked a treat so far and I haven’t found myself craving anything from their menus… yet.

Back to the point of this post, so for the past few months I’ve woken up a little by means of my lifestyle and so, as well as changing my diet, I’ve also started to exercise, but like most women, I find that with waking up early for work, I really only have that window of time after work and before the sky gets dark. Seems impossible now that Daylight Savings has kicked into gear!

Nike has listened to me and many others in the same boat and launched “She Runs The Night”, encouraging all women to run together for one night only.

“Nike wanted to motivate women to lace-up and discover the excitement and enjoyment of night running with their friends,” Nike Pacific Marketing Director Juliana Nguyen said.

“Many female runners told us that they were searching for a running event with a difference so Nike created She Runs The Night to challenge female runners to run in a new way.

“She Runs The Night will inspire women to run together around an iconic Sydney venue, Centennial Park, and celebrate night running in a safe environment.”

The race will start at 7pm at the Royal Hall of Industries in the Entertainment Quarter and then wind its way around Centennial Park.

To register for the race and find out more information, go here, but hurry, registration will close midnight Sunday, April 22 or until sold out.

I don’t know if I’ll be able to run the 13km, but I’d sure like to try! Who’s willing to join me?