Come With A Story and Leave With Another

Colsubsidio's libraries and creative agency Lowe-SSP3 recently showcased these clever prints, each making reference to two famous stories, to illustrate the service the libraries provide of book exchange. The purpose is to point out the fact that customers come in with a story and leave with another. Can you find both stories in these pieces?

Do you remember the optical illusion where you would be able to decipher two different subjects within the one piece? The most popular is probably this particular one:

There are two things that you can see in the above image: in black you can see two faces looking directly at one another, and in white, you can see an interesting curved vase. If you’re interested in the history, Rubin, the creator, was a psycholist and created this image around 1915 because he was interested in the way that images like these play around with our visual perception. Incidentally, this image is also called the ‘Rubin Face’ since you can see it either way. Which one jumped out at you first?

Bogota-based graphic design studio Lowe-SSP3 has followed in similar footsteps and created an amazing poster series campaign, “Come With A Story and Leave With Another”, playing on popular movies and characters in the world today.

Snow White and Sherlock Holmes, Harry Potter and Troy, Little Red Riding Hood and Moby Dick are the lucky subjects in this campaign.

With a tagline of “Come with a story and leave with another,” these clever advertisements that will make you do a double-take. They are meant to illustrate a service Colsubsidio’s libraries provide, namely a book exchange. By taking classic storybook characters like Snow White, Harry Potter and Red Riding Hood and then hiding other characters within them, they ask the viewer to conjure up memories of some other notable characters. Love the minimalist nature of these.

Check them out below, and tell us, who did you see first?