Dirty Water

In 2009, DIRTY WATER (from developing countries) was designed to shock the public while inviting them to donate into the machine, via text message, or online. The result? The innovative and creative project engaged over 7.500 pedestrians in New York's Manhattan, attracted worldwide media coverage, and increased the number of donation beyond all expectations, with the wide media exposure continues generating online and text message donations to UNICEF. This campaign began in 2009 but the issue is still current today.

Making people in wealthy nations take notice of the fact that 900 million people around the world still don’t have access to clean water is not an easy task. And whilst this is quite an old video (circa 2009-2010), the issue in question is still very current.

First, a few little facts for you to take note of (from water.org):

  • 884 million people lack access to clean water and safe water supplies.
  • 3.575 million people die each year from a water-related disease. That is equal to the entire city of Los Angeles.
  • Today, every 20 seconds, a child dies from a water-related illness. Only two years ago, it was every 15 seconds.
  • Lack of sanitation is the world’s leading cause of infection.
  • Almost two in every three people who need safe drinking water survive on less than $2 a day and one in three on less than $1 a day.

Now, have a look at this creative and fresh take on a UNICEF campaign made to provide clean water to children around the world. You can chose between 8 different “flavours” of water that represent common diseases that affect the global poor: malaria, cholera, typhoid, dengue, hepatitis, dysentery, salmonella, and yellow fever. And the point is to raise awareness with people about the problems that those less fortunate are dealing with.

I watched this video a couple of years ago but the message within it has always stayed with me. Now that I have my own platform to share information and news, I really wanted to share this particular video. It really opened my eyes and I hope it will do the same for you.

For more information on the campaign, go here.

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